The Story Of IOW

When the wisdom of Eastern wellness meets Western aromatherapy, the story of Inside Out Wellness (IOW) quietly began—

The husband once witnessed his mother being consumed by long-term emotional distress, chaotic eating habits, and insomnia, which eventually led to her battle with cancer. Those unheard cries of the body became a profound life reflection for him; I'm an internationally certified aromatherapist with over ten years of experience, grew up learning to harness natural forces to regulate inner balance under the guidance of her mother and the philosophies of Eastern wellness.

When we crossed paths and deeply realized: Humanity is born with the ability to heal itself! Harnessing the energy of plants in harmony with the mind and body is the key to awakening the natural self-healing capabilities of the skin and soul.

This understanding gave birth to IOW. Through its 3 sub-brands, it conveys an unwavering belief: True health and beauty come from within, radiating outward.

Aromatherapy X Eastern Healing

ikoni

Centered on "Qi" and "Yin-Yang Balance," ikoni creates targeted aromatherapy blends tailored to the needs of your body, mind, and skin.

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Handcrafted Herbal Apothecary

NOUCHALI

Through herbal teas and tinctures, NOUCHALI helps gradually replace dependency on products like sleeping pills and coffee.

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Curated Global Organic Aromatherapy Ingredients

TARA

TARA provides high-quality organic ingredients such as essential oils, plant oils, and hydrosols for aromatherapy enthusiasts, supporting professional aromatherapy treatments.
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Our Philosophy

We believe that true health and beauty are not merely about surface-level repairs but come from inner and outer harmony and balance.
IOW embraces a lifestyle integrating health, nature, and a sense of ritual.
Let us be your trusted partner on your holistic healing journey, helping you shine with vitality from the inside out— “Glow Inside & Out”!

We believe true beauty is a balance of inner harmony and outer radiance.

WHY CHOOSE US?

Tailored Healing Across Brands

✓ ikoni: Creates a comprehensive healing product line through Eastern wellness and aromatherapy, safeguarding body and mind while rebooting self-healing abilities to regain the foundation of health and beauty.

✓ NOUCHALI: Utilizes the power of organic herbs to help you rediscover your body's natural rhythm.

✓ TARA: Offers globally sourced organic raw materials for aromatherapy, ensuring the highest quality ingredients.

Purposeful Rituals

Thoughtfully curated products and practices that align your energy, nurture your body, and elevate your self-care.

Ingredient Prestige

From soil, still to blend, we source only the highest-quality raw ingredients, honoring nature’s gifts and your body’s needs.

Expertise You Can Trust

Our formulator by IFA, NAHA & PEOT certified aromatherapist with over 10 years aroma and skincare product formula experience— our knowledge shapes every formula.

Commitment to Sustainability

We respect the earth as much as we respect you, using eco-conscious practices in every detail.

Our Commitment

  • Honesty At Heart

    Every product and service we offer is presented with transparency and sincerity, accompanying each individual on their journey toward health and beauty.  

  • Purity In Quality

    IOW is committed to using natural, high-quality ingredients and products in small batches to ensure their quality.

  • Healing In Effect

    Our goal is to achieve true transformation and healing from the inside out. Whether it's soothing emotions, improving physical functions and skin health, or enhancing personal well-being, our products and services aim to deliver genuine, lasting health and beauty.