IOW's brands are dedicated to developing high-quality natural healing products and offering a variety of mind-body-spirit activities and services. With plant energy and traditional wisdom at their core, the brands strive to help individuals achieve inner and outer harmony, unlocking their true radiance and energy.

IOW is committed to using high-quality organic raw materials sourced from around the world. All product formulas are personally crafted by international therapists, produced in small batches by hand, and free from antimicrobial preservatives.

Through its products and services, IOW promotes a sustainable approach to beauty and healthy living, aiming to provide the market with more wholesome options and empowering everyone to live with greater confidence, positivity, and authenticity.